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![Print on demand or short-run printing?](https://static.wixstatic.com/media/5929708d78b3429da0e3f5ce0036c008.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/5929708d78b3429da0e3f5ce0036c008.webp)
Sarah Lustig
Feb 28, 20234 min read
Print on demand or short-run printing?
Should indie authors stick with print on demand or try short-run printing? Here I compare the advantages and disadvantages of each option.
![](https://static.wixstatic.com/media/11062b_3d07f6b074ae419c8451d07e97877b40~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_3d07f6b074ae419c8451d07e97877b40~mv2.webp)
![What not to brief your freelancers](https://static.wixstatic.com/media/11062b_3d07f6b074ae419c8451d07e97877b40~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/11062b_3d07f6b074ae419c8451d07e97877b40~mv2.webp)
Sarah Lustig
Jan 27, 20233 min read
What not to brief your freelancers
When briefing freelancers, it’s easy to think that it's important not to miss anything. But there is a danger of overloading your briefs.
![](https://static.wixstatic.com/media/11062b_8d1d2f63d8454ab988133e45cbe56a62~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_8d1d2f63d8454ab988133e45cbe56a62~mv2.webp)
![Why you should self-publish your children’s book](https://static.wixstatic.com/media/11062b_8d1d2f63d8454ab988133e45cbe56a62~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/11062b_8d1d2f63d8454ab988133e45cbe56a62~mv2.webp)
Sarah Lustig
Dec 21, 20223 min read
Why you should self-publish your children’s book
After a rather gloomy look at why not to self-publish your children’s book, here I consider the reasons why you should do it anyway.
![](https://static.wixstatic.com/media/ff75350b07d24ebeba3ae0ad632b3d08.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ff75350b07d24ebeba3ae0ad632b3d08.webp)
![Why not to self-publish your children’s book](https://static.wixstatic.com/media/ff75350b07d24ebeba3ae0ad632b3d08.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/ff75350b07d24ebeba3ae0ad632b3d08.webp)
Sarah Lustig
Nov 24, 20224 min read
Why not to self-publish your children’s book
Self-publishing has become a viable publishing option for authors writing romance and crime. But what about authors of children’s books?
![](https://static.wixstatic.com/media/11062b_ce981081e4224cb9a712d37bd8ca21b0~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_ce981081e4224cb9a712d37bd8ca21b0~mv2.webp)
![How to successfully self-publish your children’s book](https://static.wixstatic.com/media/11062b_ce981081e4224cb9a712d37bd8ca21b0~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/11062b_ce981081e4224cb9a712d37bd8ca21b0~mv2.webp)
Sarah Lustig
Nov 4, 20224 min read
How to successfully self-publish your children’s book
This year, I self-published my children’s book. Here I share an overview of what I have learned.
![](https://static.wixstatic.com/media/11062b_1122f5888b2c4b89b2dc10aedb362561~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_1122f5888b2c4b89b2dc10aedb362561~mv2.webp)
![How to write an author writing brief](https://static.wixstatic.com/media/11062b_1122f5888b2c4b89b2dc10aedb362561~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/11062b_1122f5888b2c4b89b2dc10aedb362561~mv2.webp)
Sarah Lustig
Oct 7, 20223 min read
How to write an author writing brief
Writing an author brief from scratch can feel like a daunting task. I discuss the key points to cover.
![](https://static.wixstatic.com/media/b643bacb42fc4ed688cf8e86279f251c.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/b643bacb42fc4ed688cf8e86279f251c.webp)
![How to set up a publishing project for success](https://static.wixstatic.com/media/b643bacb42fc4ed688cf8e86279f251c.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/b643bacb42fc4ed688cf8e86279f251c.webp)
Sarah Lustig
Aug 31, 20224 min read
How to set up a publishing project for success
The ingredients for setting up your project for success are pretty simple. Here I'm going to break them down.
![](https://static.wixstatic.com/media/11062b_8cbf24edcb1143f48bf9dd23c7cf72ed~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_8cbf24edcb1143f48bf9dd23c7cf72ed~mv2.webp)
![Seven inscrutable facts about the publishing industry that make no sense at all](https://static.wixstatic.com/media/11062b_8cbf24edcb1143f48bf9dd23c7cf72ed~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/11062b_8cbf24edcb1143f48bf9dd23c7cf72ed~mv2.webp)
Sarah Lustig
Jul 29, 20223 min read
Seven inscrutable facts about the publishing industry that make no sense at all
Publishing can feel like the Mad Hatter’s tea party. So come with me, Alice, as I lead you through the Wonderland of publishing.
![](https://static.wixstatic.com/media/11062b_3cd072ed0ba84a7e8f972153f59c9cd9~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_3cd072ed0ba84a7e8f972153f59c9cd9~mv2.webp)
![How educational publishers can ensure their products are diverse and inclusive](https://static.wixstatic.com/media/11062b_3cd072ed0ba84a7e8f972153f59c9cd9~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/11062b_3cd072ed0ba84a7e8f972153f59c9cd9~mv2.webp)
Sarah Lustig
Jun 30, 20223 min read
How educational publishers can ensure their products are diverse and inclusive
There has been a growing conversation about representation in books. I consider what educational publishing can do to accelerate change.
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![How to negotiate fees with freelancers](https://static.wixstatic.com/media/11062b_526635c20d2748e6955ef72b5c7d77e5~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/11062b_526635c20d2748e6955ef72b5c7d77e5~mv2.webp)
Sarah Lustig
Apr 27, 20224 min read
How to negotiate fees with freelancers
Money. We don’t like to talk about it. So here I consider how to wade through the murky waters of fee negotiations with freelancers.
![](https://static.wixstatic.com/media/11062b_3c34450fa3bb4597929c9961ba0e8fa6~mv2_d_2000_1333_s_2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_3c34450fa3bb4597929c9961ba0e8fa6~mv2_d_2000_1333_s_2.webp)
![How to save time securing freelancers for new projects](https://static.wixstatic.com/media/11062b_3c34450fa3bb4597929c9961ba0e8fa6~mv2_d_2000_1333_s_2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/11062b_3c34450fa3bb4597929c9961ba0e8fa6~mv2_d_2000_1333_s_2.webp)
Sarah Lustig
Mar 30, 20224 min read
How to save time securing freelancers for new projects
Do you spend hours emailing freelancers to discuss new projects? There is a simpler way. Here I will lay out a quick process to follow.
![](https://static.wixstatic.com/media/11062b_d2f2bc6e58364fa4939d10b87bc2fc32~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_d2f2bc6e58364fa4939d10b87bc2fc32~mv2.webp)
![Are sensitivity reads really worth it?](https://static.wixstatic.com/media/11062b_d2f2bc6e58364fa4939d10b87bc2fc32~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/11062b_d2f2bc6e58364fa4939d10b87bc2fc32~mv2.webp)
Sarah Lustig
Feb 23, 20224 min read
Are sensitivity reads really worth it?
Do sensitivity reads protect readers from harm? Or do they restrict authors' freedom of speech? I consider their value and benefits.
![](https://static.wixstatic.com/media/11062b_057e7c7d98d144bfb43db33f22a48ece~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_057e7c7d98d144bfb43db33f22a48ece~mv2.webp)
![Five myths about writing textbooks debunked](https://static.wixstatic.com/media/11062b_057e7c7d98d144bfb43db33f22a48ece~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/11062b_057e7c7d98d144bfb43db33f22a48ece~mv2.webp)
Sarah Lustig
Jan 27, 20224 min read
Five myths about writing textbooks debunked
The publishing process can be very opaque for first-time authors. Here I debunk five of the most common myths about writing textbooks.
![](https://static.wixstatic.com/media/24d3143e18104f6a8bfe8da7c4f1a5eb.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/24d3143e18104f6a8bfe8da7c4f1a5eb.webp)
![Five of the most enduring typos in history](https://static.wixstatic.com/media/24d3143e18104f6a8bfe8da7c4f1a5eb.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/24d3143e18104f6a8bfe8da7c4f1a5eb.webp)
Sarah Lustig
Dec 17, 20213 min read
Five of the most enduring typos in history
Most of us know the stories in science about accidents that led to great discoveries. But what about literature? Well it happens there, too.
![](https://static.wixstatic.com/media/11062b_0a27dbd71eb244dbb41cadc11fa9ad7d~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_0a27dbd71eb244dbb41cadc11fa9ad7d~mv2.webp)
![Guided tour of educational resources](https://static.wixstatic.com/media/11062b_0a27dbd71eb244dbb41cadc11fa9ad7d~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/11062b_0a27dbd71eb244dbb41cadc11fa9ad7d~mv2.webp)
Sarah Lustig
Nov 26, 20213 min read
Guided tour of educational resources
An explanation of some of the key features of educational resources.
![](https://static.wixstatic.com/media/11062b_c95780b3a7dd4f00b53432dc8b17bfd4~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_c95780b3a7dd4f00b53432dc8b17bfd4~mv2.webp)
![Rethinking Education: Event review](https://static.wixstatic.com/media/11062b_c95780b3a7dd4f00b53432dc8b17bfd4~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/11062b_c95780b3a7dd4f00b53432dc8b17bfd4~mv2.webp)
Sarah Lustig
Oct 21, 20215 min read
Rethinking Education: Event review
How should the education system change? That is the question The Times Education Commission has been asking across the UK.
![](https://static.wixstatic.com/media/11062b_5e43a359baef48af955832cc582eec38~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_5e43a359baef48af955832cc582eec38~mv2.webp)
![Six essential sections of an editorial brief](https://static.wixstatic.com/media/11062b_5e43a359baef48af955832cc582eec38~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/11062b_5e43a359baef48af955832cc582eec38~mv2.webp)
Sarah Lustig
Sep 30, 20215 min read
Six essential sections of an editorial brief
My editorial briefing template contains six sections that I believe all briefs should include. Here I’m going to break them down.
![](https://static.wixstatic.com/media/cce6ed_c6a27174536745b9810b5722d2c6a66b~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/cce6ed_c6a27174536745b9810b5722d2c6a66b~mv2.webp)
![The insider tips publishers secretly want their authors to know](https://static.wixstatic.com/media/cce6ed_c6a27174536745b9810b5722d2c6a66b~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/cce6ed_c6a27174536745b9810b5722d2c6a66b~mv2.webp)
Sarah Lustig
Jul 29, 20215 min read
The insider tips publishers secretly want their authors to know
I spoke to three publishers to get the lowdown on their work with authors. Here they share their tips on how to find work as an author.
![](https://static.wixstatic.com/media/11062b_1f2e8c44a4af487681b864bbea6d3d66~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_1f2e8c44a4af487681b864bbea6d3d66~mv2.webp)
![How to edit digital content](https://static.wixstatic.com/media/11062b_1f2e8c44a4af487681b864bbea6d3d66~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/11062b_1f2e8c44a4af487681b864bbea6d3d66~mv2.webp)
Sarah Lustig
Jun 25, 20213 min read
How to edit digital content
Having recently completed a CIEP course on the subject, I’m going to consider some of the unique requirements of editing digital content.
![](https://static.wixstatic.com/media/11062b_c42c1ca33b804beea492045a99e8cd25~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_c42c1ca33b804beea492045a99e8cd25~mv2.webp)
![Tips on writing (or editing) for an international market](https://static.wixstatic.com/media/11062b_c42c1ca33b804beea492045a99e8cd25~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/11062b_c42c1ca33b804beea492045a99e8cd25~mv2.webp)
Sarah Lustig
May 12, 20214 min read
Tips on writing (or editing) for an international market
I discuss ways to make your writing easier to understand for EAL readers, covering the main pitfalls and how to avoid them.
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